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Drink consumption growth, the brand stressed that fiber laser marking machine important

Drink consumption growth, the brand stressed that fiber laser marking machine important

  The global beverage packaging market is expected to grow from $ 97.2 billion in 2012 to $ 125.7 billion in 2018, due to the growing consumer demand for fast moving consumer goods such as beverages. This means that manufacturers need to continue to improve the production line speed and improve the labeling system functions. A number of coding and marking systems are available for the production industry and it is important to know which systems are best suited to production needs. Among all the options available, the laser system is highly appreciated and trusted by the beverage manufacturer, which increases production and extends uptime to meet growing consumer demand. In order to better understand how the beverage industry and laser coding solutions support the industry, SaschaBenke, Business Manager for Fiber Laser Marking Machine Services, has shared this knowledge to help us understand the challenges facing the beverage packaging industry. The growing trend and growing demand.

  What are the major trends in the bottled beverage industry, coding and labeling solutions?

  From a long-term perspective, I can see two trends. The first trend is product surge. Large and small businesses are beginning to expand their product mix by absorbing other brands, while offering a wide range of products for their new target consumers. Coca-Cola is one example of a typical example that is designed to accommodate consumers' appetite for changing other tastes and ingredients by absorbing other brands such as cherry cola and vanilla cola. We also see more and more large companies through the acquisition of small brands to expand its product portfolio. As a result, product surges have led manufacturers to increase production line speed to cope with increased demand and lead to more demand for both marking and coding systems that meet the needs of speed-up production lines while delivering highly qualified products.

  The second trend of our industry called "post-custom", that is, for a number of markets for the production and supply of products until the end of the production stage in the product or packaging to print variable information. This allows the goods to be customized for each market and the required quantity, thus maximizing efficiency. Often, large or medium-sized companies and companies that supply products for multiple markets will use this method of production. For example, if an American food producer wants to export its products to the EU, the information on the product packaging will use the local language of the different markets. In addition, regulatory guidelines and requirements vary from market to market. For example, the list of ingredients may have to be disclosed in some markets, and may not be disclosed in other markets. The manufacturer may also need to add specific data (such as liability information) or insert a geocoding code to achieve product traceability. Using the ability to identify data at the last minute, manufacturers can increase production flexibility. The additional advantage of post-customization is its packaging conversion time is shorter, less packaging supplies.

  How has the beverage industry changed in the past three to five years?

  In order to expand market share, maintain and acquire new customers, companies need to meet a variety of customer needs. As a result, the pressure on the beverage industry to provide new products is increasing. In the past, the industry produced the same type of product around the clock, but because of the diversification of the product range, this demand has become the need for efficient and faster product conversion. Can produce a product in the morning period, in the day later the production of another product, these two products can also exist in the size of the difference. The need for faster conversions will continue to increase the need for print labeling systems that meet the time requirements.

  Manufacturers and retailers are increasingly using coding technology for marketing and branding. For example, a QR code is a two-dimensional code that can be used to record product information: consumers can use the smartphone scan code to instantly access related sites to understand current or upcoming tournaments, brand events and special offers. This is a good way for brand owners to use consumer information and preferred buying habits.

  The increase in coding content requires that the time must be optimized, which increases the pressure on day-to-day operations. Today's production facilities must consider the ability of the printer to adapt to product changes, including the choice of different encodings and the positioning of these codes on the product and the production line. This is an unprecedented challenge. Fortunately, there are new technologies to deal with this challenge, such as to simplify the conversion of the coding hardware and software settings tool.

  How does industry demand affect the manufacturer's purchasing trends?

  Manufacturers need to increase production line speed (or even increase the number of production lines) to meet the growing demand for fast moving consumer goods, while maximizing production. High-end manufacturers will not significantly enhance their production line capacity, which is due to too many changes may lead to errors. Therefore, they only increase the production line speed, and if necessary, may increase the second production line. As always, cost is an important factor, it is important to consider what type of coding technology to use. For example, inkjet printers and thermal transfer printer (TTO) require supplies such as ink / solvents and ribbons. The laser printer is the only one only need electricity without any supplies of coding technology. With the increase in production capacity, fiber laser marking machine into the cost-conscious manufacturers of vision.

  Are consumers, producers and retailers currently focused primarily on which major coding and labeling issues?

  The manufacturer is concerned with legal issues that may arise and lead to product recall and destruction of product quality, brand management, and reputation impact, which are likely to result in costly results. From the point of view of coding, traceability is critical because it ensures the correctness of product information.